Local to Richmond, New Kent and Williamsburg

Small tools for local trade businesses.

Built locally, in Providence Forge. Missed calls texted back, quotes out faster, paper forms replaced, all with the tools you already use.

Ask for a sample

No call needed. If you'd rather talk, call or text (804) 420-2415.

  • Works with the tools you already use
  • You own everything
  • No long contracts

One example: texting back missed calls, if your phone system doesn't already

Before

Missed callswhile you're on a job. Many callers just try the next company.

Set up once

After

Booked

  • Text sent in 1 minute
  • Caller picks a time
  • Estimate visit booked

1 min to answereven after hours, in your words

What this looks like in real life

Four setups for local trades, each with what it actually sends.

Roofing

Missed calls get a text back and a booked estimate

Today
Calls that come in while you're up on a roof go to voicemail. Most people don't leave one. They call the next roofer.
After
Every missed call gets a text within a minute with a link to book an estimate. Booked visits show up on your calendar.
How it works
For shops whose phone system doesn't already do this. Works with the number you have, and you pick the wording and the hours it runs.

Example

Text message from Your company

Sorry we missed your call, we're probably up on a roof. Tap here to pick a time for your free estimate, or reply with your address and we'll call you back today.

Remodeling & building

The Friday update starts as a draft you edit

Today
Homeowners call and text to ask how the job is going, and each answer takes a few minutes out of someone's day.
After
On Friday each homeowner's update is already drafted with the week's photos, what got done and what's next. You edit it and send.
How it works
Your crew texts photos (with a note if they like). You read the draft and press send. Nothing goes out until you do.

Example

Subject: This week at your place

Good week at your place. The base cabinets went in on Tuesday and the plumber roughed in the sink on Thursday. Photos are attached.

Next week: countertop template on Tuesday, then the backsplash. One thing we need from you: your tile pick by Monday so it arrives on time.

Septic & plumbing

Service-due reminders customers can answer with YES

Today
Pump-out dates live in an old spreadsheet or someone's memory, so customers only call when something backs up.
After
When a tank is due, the customer gets a short text. Reply YES and we'll call you to set a day.
How it works
Uses your past job list for the dates. The reply comes to your phone, and you call them back when it suits you.

Example

Text message from Your company

Hi, it's been about 4 years since we pumped your tank. Want to get on the schedule? Reply YES and we'll call you to pick a day.

Auto repair

A Book Now button that actually books

Today
The Book Now button on a lot of shop websites goes nowhere, or to a form that someone has to call back about to find a time.
After
Customers pick an open slot right on your website, and it lands in your shop software's own schedule like any other appointment.
How it works
Connects to the scheduling in the shop software you already use. You decide which jobs can be booked online and how many cars each slot takes.

Example

  1. Before: Book Now opens a form, and someone calls back to find a time.
  2. After: Book Now opens your shop software's own booking page.
  3. The customer picks an open slot, and it lands on your schedule like any other appointment.
  4. They get the confirmation your shop software already sends.

I build these for small trade companies around here. Names and jobs in the samples are made up.

Websites that bring in work

A good website should answer the phone for you. I build new sites for local businesses and fix up ones that already exist.
  • Fast and easy to use on a phone

    Most people find you on their phone. The site loads quickly and gets to the point.

  • A quote form that books the visit

    People pick a time for the estimate right on the form, and it starts your follow-up so nobody slips through.

  • Your real work and your Google reviews

    Photos from your own jobs and reviews from real customers, not stock pictures.

  • Pages for the towns you serve

    So people searching in Mechanicsville, Short Pump or Williamsburg can find you.

  • Tap to call or text

    One tap from any page to reach you, so a ready customer doesn't have to hunt for your number.

You own the site and the domain. If you ever want to move it, you can.

Results

What clients say after working with me.
  • About 15 minutes on site, instead of up to 25 in the truck

    “The improvements to efficiency for employees, and simplicity of the document has been a tremendous help with relaying accurate information to both clients and the rest of our team.”

    It replaced a Word form that meant sitting in the truck with a laptop. Now their site lead talks through the day on a phone or tablet while walking the site, and it turns what they say into the report. More than 10 real reports so far, and about an hour a week back.

    By the Sea Construction Services · Daily site report app

Pricing

Every price is on the page I send you, and you only pay once it's working.

Three simple steps

Start small and see real results. Each step stands on its own.
  1. Free

    Step 1: We find the busywork

    Tell me what eats your time and I'll send a sample made for your business. I set it up first, and you pay the setup fee only after a week of it working.

    The sample is free. You pay for the tool only after it's working.

    Your plan
    • Returning missed callsText-back
    • Chasing quote repliesFollow-up
    • Retyping paper formsOnline form
    You payAfter it works
  2. A day to 2 weeks

    Step 2: I build it

    Small fixes in about a day; most tools live in one to two weeks. It plugs into what you already use, so nothing gets ripped out.

    • Email
    • Your phone line
    • Your calendar
    • Spreadsheets
    Your helper
  3. Ongoing

    Step 3: I keep it running

    I keep an eye on it, fix problems fast, and add new time-savers as you grow.

    All running smoothly

    Nothing needs your attention

    This weekNo issues

Michael Dobrowolski

Hi, I'm Michael.

I've spent 15 years building software, from startups to large companies. I have a computer science engineering degree from the University of Michigan.

I've built websites for local businesses and tools that replace paper and PDF forms. Recent work includes the websites for Absolute Exterior Concepts and By the Sea Construction Services, and the daily site report app By the Sea's team now uses instead of a Word form. I'm based in Providence Forge and work with businesses in Richmond, New Kent, Williamsburg, Hanover, Henrico and Chesterfield.

You work with me directly. No hand-offs, no jargon, and I'll tell you honestly what's worth setting up.

Common questions, straight answers.

  • No. It takes the repetitive parts off their plate, like returning missed calls, chasing paperwork and retyping forms, so they can spend their time on customers and the jobs.

Have a different question? Ask me

Let's find your office's busywork.

Tell me what eats your office's time and I'll send a sample made for your business.

If you'd rather talk, call or text.

(804) 420-2415

Ask for a sample

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